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Old 01-26-2024, 01:47 PM
  #91  
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Originally Posted by remington
Tesla made $17 billion dollars last year with those price cuts. It can be done. Whether the legacy manufactures can do it remains to be seen.

Tesla had nearly as high of a profit margin as Porsche..I think they were at 17% average per unit. That had a lot of room to cut. I think the legacies are losing money on EVs still. Maybe not all of them but I know some are
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Old 01-26-2024, 03:30 PM
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Originally Posted by VarTheVar
Tesla had nearly as high of a profit margin as Porsche..I think they were at 17% average per unit. That had a lot of room to cut. I think the legacies are losing money on EVs still. Maybe not all of them but I know some are
I think Ford said this week they lose $35k on every f150 lighting they sell...

ouch.
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nyca (01-26-2024)
Old 01-26-2024, 03:42 PM
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Originally Posted by VarTheVar
Tesla had nearly as high of a profit margin as Porsche..I think they were at 17% average per unit. That had a lot of room to cut. I think the legacies are losing money on EVs still. Maybe not all of them but I know some are
47% profit margin on the 911. Actually it's probably higher now due to the price increases.
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Old 01-26-2024, 04:12 PM
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Originally Posted by slc4s
I think Ford said this week they lose $35k on every f150 lighting they sell...

ouch.
The Lighting is allegedly a flop. Ford is sitting on over 100k of them.






Originally Posted by nyca
47% profit margin on the 911. Actually it's probably higher now due to the price increases.
No doubt…
Last edited by TUD; 01-26-2024 at 04:14 PM.
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Old 01-26-2024, 04:16 PM
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Originally Posted by VarTheVar
Tesla had nearly as high of a profit margin as Porsche..I think they were at 17% average per unit. That had a lot of room to cut. I think the legacies are losing money on EVs still. Maybe not all of them but I know some are
Everyone is hoping the DOE doesn’t get rid of the 6.67mpg multiple.
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Old 01-26-2024, 04:22 PM
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Originally Posted by nyca
47% profit margin on the 911. Actually it's probably higher now due to the price increases.
Holy crap..I thought the 20% target was a median and not an average. That's crazy
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Old 01-26-2024, 04:28 PM
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For what is worth, GM of one of the largest Italian Porsche dealers told me launch of 992.2 likely to be postponed to Fall 2024.
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chance6 (01-26-2024)
Old 01-26-2024, 10:36 PM
  #98  
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Where is it published that the 911 has a 47% margin? Not arguing but I haven’t ever seen a stat like that.
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Old 01-26-2024, 10:56 PM
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Originally Posted by BED997
Where is it published that the 911 has a 47% margin? Not arguing but I haven’t ever seen a stat like that.
Published September 15, 2019. Porsche 911 Is (Sort Of) The Most Profitable Car Of The Year: Report - https://www.motor1.com/news/370815/porsche-911-profit/

The original source via Automotive News Europe - https://europe.autonews.com/automake...table-car-2019
Last edited by TUD; 01-26-2024 at 11:00 PM.
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Old 01-26-2024, 11:00 PM
  #100  
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Yea that 47% seems crazy thought maybe not all that crazy since people add 20-30% of cost in options.
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Old 01-27-2024, 12:10 AM
  #101  
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They might make 47% gross margin on a single car, but that doesn't take into account all the costs to develop the vehicle and the tooling. Net profit per vehicle over the total course a model run is likely much lower when all costs are considered.
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Old 01-27-2024, 03:38 AM
  #102  
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Originally Posted by Biohazard
Yea that 47% seems crazy thought maybe not all that crazy since people add 20-30% of cost in options.


Is 47% EBITDA? So excl R&D, capex amortisation, tax etc? That is somewhat limited view.
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Old 01-27-2024, 11:07 AM
  #103  
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Originally Posted by BED997
Where is it published that the 911 has a 47% margin? Not arguing but I haven’t ever seen a stat like that.
https://www.motor1.com/news/370815/porsche-911-profit/
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Old 01-27-2024, 11:29 AM
  #104  
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Originally Posted by Pivot
Is 47% EBITDA? So excl R&D, capex amortisation, tax etc? That is somewhat limited view.
no, that article is from 2019 and is gross margin. they are in the 12-15% net profit margin. i am happy they are doing great. i want them to continue to innovate ...

high-end audio equipment is all marked up 50-60% so this is nothing usual. designer clothing is markup up many many times its retail price.

and a vast majority of all this is all sold in asia!
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Old 01-27-2024, 12:14 PM
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Originally Posted by Fishah
They might make 47% gross margin on a single car, but that doesn't take into account all the costs to develop the vehicle and the tooling. Net profit per vehicle over the total course a model run is likely much lower when all costs are considered.
Bingo.

From Q3 of 2022




Charted: Tesla's Unrivaled Profit Margins (visualcapitalist.com)
Last edited by Diablo Dude; 01-27-2024 at 12:16 PM.
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