Silver rules! Well, at least by 26% of North American car owners
10-28-2005, 11:15 PM
#1
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Silver rules! Well, at least by 26% of North American car owners
Thought you folks might find this interesting!
NEW YORK (CNN/Money) - Nobody knows exactly what cars will look like in
2009, but an auto paint company says it knows what colors they'll be.
In their fifth annual study of automotive colors, PPG Industries found the
2005 model year's top colors, and consulted with designers on probable
colors for the 2008-2009 model year.
The Pittsburgh-based company found silver the most popular color among North
American vehicles this year with 26 percent of the market, followed by white
at 16 percent, naturals like gold and copper at 14 percent, red at 13 and
blue at 12. Black captured 11 percent, while green was 5 percent and
specialty colors came in at 3 percent.
"As predicted, bright silver will remain a favorite in North America and
around the world for several years to come due to its appeal among designers
to highlight the form and shape of a vehicle," said Lorene Boettcher of PPG
in a statement. "We are continuing to explore a variety of advancements in
technology that will bring silver closer to a liquid-metal appearance -- the
next hottest trend for this hue."
To predict the popularity of colors in several years, PPG's Color Marketing
Team developed 130 new colors to present to automotive designers.
"There is a desire to reinvigorate the automotive palette with color," said
Boettcher. "Color preference has been in neutral mode for so long that we're
now starting to see a push for more colors to emerge and for technology to
put a new twist on classic shades. We're looking to take color to the next
level."
PPG's color experts predicted four major trends in colors for 2008-2009.
They see blue becoming more popular as liquid-metal and lilac shades are
developed. Green will get infusions of sparkle, for distinction, or appear
in blue-green shades. Yellows and browns will gain popularity as they grow
richer and gain shimmer effects. And reds will return to darker and warmer
shades like deep cranberry and wine.
"Incorporating new coatings technologies into color families will continue
to be the primary focus of automakers looking to differentiate their vehicle
brand," said Jerry Koenigsmark of PPG.
NEW YORK (CNN/Money) - Nobody knows exactly what cars will look like in
2009, but an auto paint company says it knows what colors they'll be.
In their fifth annual study of automotive colors, PPG Industries found the
2005 model year's top colors, and consulted with designers on probable
colors for the 2008-2009 model year.
The Pittsburgh-based company found silver the most popular color among North
American vehicles this year with 26 percent of the market, followed by white
at 16 percent, naturals like gold and copper at 14 percent, red at 13 and
blue at 12. Black captured 11 percent, while green was 5 percent and
specialty colors came in at 3 percent.
"As predicted, bright silver will remain a favorite in North America and
around the world for several years to come due to its appeal among designers
to highlight the form and shape of a vehicle," said Lorene Boettcher of PPG
in a statement. "We are continuing to explore a variety of advancements in
technology that will bring silver closer to a liquid-metal appearance -- the
next hottest trend for this hue."
To predict the popularity of colors in several years, PPG's Color Marketing
Team developed 130 new colors to present to automotive designers.
"There is a desire to reinvigorate the automotive palette with color," said
Boettcher. "Color preference has been in neutral mode for so long that we're
now starting to see a push for more colors to emerge and for technology to
put a new twist on classic shades. We're looking to take color to the next
level."
PPG's color experts predicted four major trends in colors for 2008-2009.
They see blue becoming more popular as liquid-metal and lilac shades are
developed. Green will get infusions of sparkle, for distinction, or appear
in blue-green shades. Yellows and browns will gain popularity as they grow
richer and gain shimmer effects. And reds will return to darker and warmer
shades like deep cranberry and wine.
"Incorporating new coatings technologies into color families will continue
to be the primary focus of automakers looking to differentiate their vehicle
brand," said Jerry Koenigsmark of PPG.
10-29-2005, 08:04 PM
#5
Nordschleife Master
You silver guys do fully understand that silver is really the ABSENCE of any color. Nothing wrong with that, except that Porsche, when assembling silver cars, always felt that if you didn't notice the absence of color, you prolly wouldn't notice the absense of a few HP. That's why the silver cars are weaker than... ohhh... say the arena red ones! 
10-29-2005, 11:28 PM
#6
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Originally Posted by ca993twin
That's why the silver cars are weaker than... ohhh... say the arena red ones!
I am not in the majority of heards.... Individuality is King.... 
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10-30-2005, 12:35 AM
#8
Nordschleife Master
Chuck,
I certainly don't look DOWN on the silver (or white or any other "non-color" cars), I just feel sorry for the HP they are missing. I actually really like silver, and was surprised at how much I liked white as well. As I've said before, I've never met a 993 that I didn't like. But arena red... HP AND beauty... it has it all!
I certainly don't look DOWN on the silver (or white or any other "non-color" cars), I just feel sorry for the HP they are missing. I actually really like silver, and was surprised at how much I liked white as well. As I've said before, I've never met a 993 that I didn't like. But arena red... HP AND beauty... it has it all!
10-30-2005, 01:47 AM
#9
Rennlist Member
If I paint my car silver I could buy another 993 just with the money I would save on polishing the met black! Silver looks clean even if it's filthy! Great Color. Chris
10-30-2005, 10:46 PM
#12
Race Car
You silver guys do fully understand that silver is really the ABSENCE of any color.
BTW, absence of any color would make it clear.
10-31-2005, 12:20 AM
#13
Funny, I looked for 3 months for a "Silver" 993 and finally gave up and settled on a White one. Those were my top two choices followed by Blue. Now that I have a White one I love the "lack of color". My last 911 (83SC) was also white. In So Cal it's a nice color to have. Since my car "lacks color" maybe the cops won't see it like the will a RED car!
10-31-2005, 11:04 AM
#15
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i ONLY wanted silver. My first car was artic silver, but stumbled across polar silver for my TT.
I have to admit the normal silver is boring (like bmw silver), but polar is a GREAT color and looks between blue and gray in different lights.
I get so many compliments on the color and it has all the advantages of not showing dirt (my car is always filthy in nyc) and not showing scratches.
its funny, b/c my mechanic and detailer constantly say "i hope you like blue, b/c you have blue car"
I think jelly bean blue is the best (riveria blue??), but i find metallic colors to be more practicle.
I have to admit the normal silver is boring (like bmw silver), but polar is a GREAT color and looks between blue and gray in different lights.
I get so many compliments on the color and it has all the advantages of not showing dirt (my car is always filthy in nyc) and not showing scratches.
its funny, b/c my mechanic and detailer constantly say "i hope you like blue, b/c you have blue car"
I think jelly bean blue is the best (riveria blue??), but i find metallic colors to be more practicle.