autobonrun

I could be wrong, but at one point, the 928 was the Porsche flagship car even when the 930 was being sold. Turbo meant force injected, not top trim level. I think Porsche just needs to break out a Sharpie at this stage.

Dock

Yes indeed.

I agree.

I wonder if this faux pas by Porsche will lead to owners de-badging their Taycans?

peritus

well it wouldn't even need exhaust gasses if the turbos are also electric... duh.


James
2005 Turbo S

Carlo_Carrera

They already have more than the first year of production pre-sold. Almost as many as 911s sold last year.

https://thedriven.io/2019/07/31/pors...ted-for-debut/

No they haven't. Go back look how fast the "Carrera" name was corrupted.

And before we go any further I should state I agree the "Turbo" name on an electric car is stupid. But I also understand that Porsche did extensive market research before they took this step. They build the cars, they can name them whatever they want.

Carsly

"Market Research" = the customers buying Cayennes and Macans en masse. Don't forget, Porsche is now the company that mostly sells rebadged VW group SUV's. Sports cars make up very little of their sales volumes

Sadly, I doubt many of them know what a turbocharger is. It's akin to BMW's M or Merc's AMG. heritage is lost on the uninformed.

ipman

I liken it to all of the Toyota's Tacomas and 4Runners driving around with RTTs on top expo style, they have the look and can say they have 'xyz' items. Heck, even Hoovie pointed out the opening of floodgates for the the AMG nomenclature when he recently picked up the green E63 wagon.

Dock

I think the first Tycans are more investment pieces. We'll see how they do over a longer period.

IMO, Porsche's marketing has been far better in the past. They certainly haven't completely bastardized the nomenclature before.

autobonrun

I hope you’re right about extensive market research. I recall the fiasco when GM’s extensive marketing tried to sell the NoVa in Spanish speaking countries. Personally I think calling an electric car a turbo goes beyond bad marketing to false advertising. They could have just used letters on the end to signify increased power or trim levels.

I’m glad Musk is calling them out. Maybe I’ll call a water cooled Porsche ‘air cooled’, because H2O has an oxygen molecule. No more ‘last of the air cooled’ claims.

Dock

^This.

autobonrun

This seems well written and technical for anyone interested. Heading for my rocking chair for an hour or so.

https://jalopnik.com/an-extremely-de...gin-1837802533

Tanks95

Carlo, you're taking this waaaay too serious, it was a humor thread meant to poke fun.

...deeep breath....1...2...3..4....5...6...7.....8...9.....10 okay, this is just fun.

Carlo_Carrera

I think you are taking me too seriously.

Remember I am the guy that posted the Turbo sunglasses.

And clearly there are some here who want see Porsche fail. They are the ones taking this and the Porsche brand way too seriously. It is just a car.

Carlo_Carrera

It's staring in a movie. The full marketing blitz is on.

https://drivetribe.com/p/the-porsche...TIiJsh-0_3WAiQ

Carlo_Carrera

Porsche has publicly stated that 80% of the pre-sales have been to non-Porsche owners. Those people are not buy it as an investment. They are buying it for the eco-chic status. The streets of LA , Seattle, NYC and San Francisco will be packed with these things.

Freddie Two Bs

I don't understand all the hate for the taycan.

1) I hate electric cars with a vengeance, but I welcome the Taycan with open arms because anything that can put a dent into that dooshbag Musk and his fecking Tesla cult travesty is a hero in my book.
2) It looks like a panny? Yes, it does a bit, what did you expect, a spaceship? The Mission E prototype was very obviously never going to be a viable production car. I think the Taycan looks like a stunningly beautiful, elegant sedan.
3) Turbo is not so silly. The top dogs in every Porsche model type are called Turbo. There have been numberless non-technical uses of the word turbo over the years. Turbo C++ springs to mind, maybe someone here will remember it. False advertising? Give me a ****ing break.
4) It's so far superior to the fecking model S in every possible way, it's not even funny. I can't wait for the Model S to go to the nurburgring and overheat at the third corner.
5) If a Tesla made in a tent costs $100k, a Taycan made by Porsche should be $1m. The 70 years of racing heritage and technical excellence alone justify a 3x markup over a Model S.