odysseycpm

Does anybody know the invoice price on both the standard and the S for 2009?

odysseycpm

I think I found them on nadaguides.com

Bill_C4S

Thanks for the headsup on this - most useful

Interesting that the Nadaguide already lists the Sport Exhaust - Option 176

BobZ

A dealer told me Porsche lowered their US profit margin this year to 10%, as opposed to previous years when it was higher...anyone confirm this?

Edit: I just went to Nadaguides - they have the markup at 15% (2 door Coupe) - that cannot be right.

19_hole

It is actually closer to 11.5%. The base C2 invoice on nadaguides.com is a bit on the low side.

Likemystoppie?

The search button is your friend my friends. I've covered this in a previous post.


2008 profit margin was 12.5% (actually more like 12.75%)
2009 profit margin is 10% (actually more like 10.25%) base price to base price MSRP. Mark up on each option is different - from the factory.

For example, there's about a 15% markup on the PDK system; but each option is different; which effects the overall % of profit on each car.

But let's see a real comparision.

My 2008 911 C2 Coupe. *this doesn't include options* base price to base MSRP.

$ 73,500 msrp
$ 64,174 invoice

Vs.

2009 911 C2 Coupe

$ 75,600 msrp
$ 67,860 invoice.
Hope this adds clarity for you guys.

Likemystoppie?

And FYI, additional $ comes from the marketing rep in that particular region AND it depends if the dealership is 100% compliant with Porsche's Image Standards. It's not standardized, as it would be like BMW or MB.

Bill_C4S

I would expect Porsche dealers are going to become rather more familiar with invoice+...as opposed to MSRP-

abe

I also wonder if they have any kickbacks from the parent company so that even if they give it you at dealer invoice..they are still making a profit. I suppose only the big boys within the dealership know that and they are not going to share that info.
abe

Jon70

I am near certain they do. They must get money for units sold and not just the money made over invoice. I don't think Porsche has a holdback though.

Likemystoppie?

Jon, this is correct. No holdback. And kick backs are handed out as stated above.

Scary really- you guys think the dealers are laughing all the way to the bank- it's PAG and PCNA. Not us.


There's $10,000 cash back on an S Class right now. We'd be lucky to get an extra $1,500 lousy bucks from Porsche.


and we're the LARGEST players in the midwest.

lgascoig

Actually my Mercedes dealer in the bay area just sent me a flyer yesterday for $15k off a 2008 S class.

BobZ

A dealer here in Florida told me recently that there is in fact a holdback. But what he was calling holdback may not really be the traditional holdback that others have had for years...maybe something similiar though.

Likemystoppie?

Actually there's only 10k back and they're giving you a 5grand discount. Bull**** deal if you ask me. We can do wayyy better.

Likemystoppie?

he's using the term holdback so as to not confuse the issue. It's exactly as I described above.