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Porsche Is Having Second Thoughts About Replacing Its Hottest Seller With An EV

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Old 07-02-2023, 01:49 PM
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Russian Mafia
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Per my SA, Porsche’s difficulty selling Taycans after meeting initial demand has them very worried about whether Porsche’s immense brand value will carry over to EVs. Thus far, Porsche’s existing customers are not only more attached to ICE but also more sensitive to the risk of rapid obsolescence than Tesla buyers. Tesla’s price cutting presents difficulty as well. VAG been trying to walk the EU conversion tightrope but now are vigorously pushing back.

Governments can try to impose a systemic conversion but if it isn’t supported by adoption it won’t succeed. BTW, how’s the US metric conversion going? The deadline for that is coming right up (1996).
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Old 07-02-2023, 02:43 PM
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Nickshu
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Originally Posted by Russian Mafia
Per my SA, Porsche’s difficulty selling Taycans after meeting initial demand has them very worried about whether Porsche’s immense brand value will carry over to EVs. Thus far, Porsche’s existing customers are not only more attached to ICE but also more sensitive to the risk of rapid obsolescence than Tesla buyers. Tesla’s price cutting presents difficulty as well. VAG been trying to walk the EU conversion tightrope but now are vigorously pushing back.

Governments can try to impose a systemic conversion but if it isn’t supported by adoption it won’t succeed. BTW, how’s the US metric conversion going? The deadline for that is coming right up (1996).
Exactly. Maybe Porsche thinks they don't need the US market anymore, but if they don't change their strategy here over the next 5-10 years they will be way down on sales revenue here. WAY down. They already can't build enough cars to supply/support dealers. I honestly don't know how my local Porsche dealer has kept any sales guys employed over the last 4 years. They don't have any cars to sell.

Last edited by Nickshu; 07-02-2023 at 02:44 PM.
Old 07-02-2023, 09:08 PM
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992Mirage
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Here's my experience recently.

I'm not anti EV at all, and seriously considered buying one this spring as my 2020 lease expired. I rented a Taycan CT in CA for a few days last year and it was great - even the lowly non-S was plenty fast and fun to zip around So Cal.

But not only were Taycan CT's almost impossible to find or order, getting a 4S easily pushed me to $140k.

Then factor in the charging infrastructure in the midwest is terrible, and in my situation I have a detached garage - estimate to put in two chargers was going to be $9k, + they'd rip of part of my back yard running conduit.

After 3 years of thinking about a 992, reality is my kids are now too big, and I wanted something fun, that drove like a Porsche, and could fit my family. (2-car garage for me, don't have that 6-car palace just yet!)

Got a Macan GTS a few months ago and love it.

Porsche would be crazy to kill the ICE Macan and try to go EV. No way they can compete with Model Y's for $60k.
Old 07-02-2023, 09:12 PM
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Originally Posted by Russian Mafia
BTW, how’s the US metric conversion going? The deadline for that is coming right up (1996).
Stop busting our chops! We're moving to the metric system inch by inch.
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Old 07-02-2023, 09:49 PM
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john981
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Originally Posted by 992Mirage
Here's my experience recently.

I'm not anti EV at all, and seriously considered buying one this spring as my 2020 lease expired. I rented a Taycan CT in CA for a few days last year and it was great - even the lowly non-S was plenty fast and fun to zip around So Cal.

But not only were Taycan CT's almost impossible to find or order, getting a 4S easily pushed me to $140k.

Then factor in the charging infrastructure in the midwest is terrible, and in my situation I have a detached garage - estimate to put in two chargers was going to be $9k, + they'd rip of part of my back yard running conduit.

After 3 years of thinking about a 992, reality is my kids are now too big, and I wanted something fun, that drove like a Porsche, and could fit my family. (2-car garage for me, don't have that 6-car palace just yet!)

Got a Macan GTS a few months ago and love it.

Porsche would be crazy to kill the ICE Macan and try to go EV. No way they can compete with Model Y's for $60k.
Tesla Model Y on one side and the eqe/eqs mercedes on the other side. Mercedes was pushing his $110k eqs out for lease payments of $600ish per month with $2-$5k down. For this money you cant lease half a macan s lol


Old 07-02-2023, 11:12 PM
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Originally Posted by john981
Tesla Model Y on one side and the eqe/eqs mercedes on the other side. Mercedes was pushing his $110k eqs out for lease payments of $600ish per month with $2-$5k down. For this money you cant lease half a macan s lol
I can't believe Mercedes came up with the EQE/EQS - those cars are disasters.
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Old 07-02-2023, 11:56 PM
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Originally Posted by Spyerx
hybrids are the worst of BOTh worlds. Poor EV performance, complication of gas+electric. Pick one. Or make both. No hybrids. Unless they put the 918 power plant in it.

Lot of FUD in this thread though.... but it's probably still too soon to do away with all gas as an option for the macan.
A complaint about hybrids for me is the reduction of luggage space and flat rear load floor. Look at many hybrids - the hybrid battery sits over the rear axle drive unit.

Immediately behind the rear seat back, many hybrid SUVs have quite a large bump for the battery. Big waste of space in a car whose major use case is to haul stuff in the back, and sometimes with the seats folded down.
Old 07-05-2023, 11:49 AM
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I had a natural gas powered whole home generator installed as we have regular electric outages. Thanks PG%E. Charging at home at night is not an option.
Old 07-06-2023, 08:05 PM
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The Macan electric is coming sooner than I think we all anticipated. Mid next year I believe we should see them.
Old 07-06-2023, 08:30 PM
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Originally Posted by earlyapex
I had a natural gas powered whole home generator installed as we have regular electric outages. Thanks PG%E. Charging at home at night is not an option.
Yeah, I converted my Yamaha generator to natural gas years ago. In a power outage, it runs our natural gas tankless water heater and furnace, plus our refrigerators, microwave, and coffee maker (our induction cooktop, not so much).

I hope all the politicians forcing voters into all-electric setups have those themselves, and then suffer long power outages during the hot summer or cold winter.
Old 07-06-2023, 08:31 PM
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I was always under the impression that the EV version would just be first introduced in the open Turbo price slot with a starting price of around $90K while the base and S soldier on with versions of the corporate Audi I4 and V6 respectively until at least the EU moratorium forces the issue or when Audi stops supplying the 2.9 V6 at which point it will trickle lower horsepower EV variants into GTS and S trims.
Old 07-07-2023, 11:07 PM
  #27  
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Porsche CEO walked off the job recently?
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Old 07-08-2023, 08:24 AM
  #28  
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Yes, there is a thread on this. No reason given (yet). Blume must not have liked him.
Old 07-08-2023, 12:39 PM
  #29  
Jasonamayes
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Originally Posted by chassis
Yes, there is a thread on this. No reason given (yet). Blume must not have liked him.
A lot of Porsche Execs move around within the PAG company.
However I think Kjell is moving on to a new company (word on the street).
Old 08-07-2023, 11:20 PM
  #30  
tonie90
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Originally Posted by Russian Mafia
Per my SA, Porsche’s difficulty selling Taycans after meeting initial demand has them very worried about whether Porsche’s immense brand value will carry over to EVs. Thus far, Porsche’s existing customers are not only more attached to ICE but also more sensitive to the risk of rapid obsolescence than Tesla buyers. Tesla’s price cutting presents difficulty as well. VAG been trying to walk the EU conversion tightrope but now are vigorously pushing back.

Governments can try to impose a systemic conversion but if it isn’t supported by adoption it won’t succeed. BTW, how’s the US metric conversion going? The deadline for that is coming right up (1996).
Along these lines ive been in a couple dealers recently shopping for a macan (and laughably looking at used highly priced GT4's). According to those I spoke to they have basically no registered interest in the 718 EV (as in not 1 person). And the macan ev, there is tepid interest.

Idk what this portends but I cant see so many porsche buyers, a lot of whom I would consider to be more enthusiastic about cars than your average GM/Tesla buyer, going all in on EV's. At least not enough to maintain a model line. The 718 is probably as good as dead after two model years as an EV (pessimistic I know).


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