vern1

Got the following message through my corporate website

"Hi Rick, I work at Downtown Porsche. I saw you driving on Eastern on my way to work (live in the same area). I noticed you didnt buy your C4S Cab here, so just wanted to touch base. Please let me know if you need anything or would consider trading up. We are always looking for 997 C4S trades. Cheers,"

I don't know this person but obviously a salesman. The only way I figured he could get this info is through tracking my license plate info to get my name and then a google search to find where I work etc

I guess sales must be slow....

vern1

Just thinking about this again, I have had some service work at downtown Porsche so I guess he could have pulled my license info from their service records

JimV8

I like to hear that a salesperson got off their duff and did some prospecting.

myw

sounds like the the typical ploy from all dealerships to make more money by getting people to trade up!

they have your info from your previous servicing that you must have done with them.

zer026T

Pags993

My first reaction, while the attempt is just prospecting which a key pillar for a salesman that email is written as if he is writing to a friend. Mr. ------- would have been a great start along with offers he thought might have interested you. I am still old school when it comes to proper sales etiquette.

bcrdukes

One of my contractors had their VW dealership offer to buy back their Tiguan twice only to offer them a new one twice in a row.

This happened under the premise where a customer wanted their exact configuration/colour scheme and by selling them a new one, they get a kick back from VW.

Torontoworker

We get this crap from the Caddie dealer all the time. They have no buyer. What they have is a plan to send the car to the US and make a buck on the dollar difference plus get you into another new car furthering their profit churn just when the depreciation is flat lining.

BIG smoke

A lot of my dealer friends are chasing down used cars to send them down to the states. With a landed Canadian car, they have a set cdn price. Bring in a traded car, send it to auction. Collect $5-7000.
Super easy with F150's. 18 month old truck, get a new truck for the same payment. Old truck goes to auction. Out of the country by end of week...

bronson7

^^^Trucks going to the USA is big right now.

Gregster

I get a phone call or email somewhat often from a local BMW dealer pitching me a new 3er.

boman993

This is why they contacted you. An interesting approach considering how sensitive we are today about our "privacy". This tactical email campaign can/will totally backfire when someone's privacy panties get in a bunch. There is no way (unless you work for the ministry of transportation/service ontario) that personal information in the form of an address can be found via a license plate.


The coolest marketing scheme I've seen was from a few years ago; I believe it was Pfaff that went around and parked brand new 991s in peoples driveways, took photos, and on-the-spot, created a postcard to show potential clients what a brand new 911 would look like at their own house...

Brilliant.

Gregster

I'm on the fence about that one, a normal campaign is fine but parking a car on my private properly to sell a new car is just a tad beyond that fine line .

That being said, I recently had an email campaign just promoting some specials, new products and services. A couple people really got upset and vocal that I was spamming them. They quoted anti spam laws and asked to be remove off the list.

vern1

Yes, that was my 1st thought ie no matter how they got it, should they have used it? I went to get a door handle fixed and next thing u know their sales people are after you??

And it wasn't that he was mining their data - he saw me on the road and wrote down my plate to check when he got to work. Then saw I had some service done but didn't buy the car there

Just didn't feel right

theiceman

to me this whole thing is kinda creepy.